new perspectives on scandinavian design
Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and honest expression. By expanding this heritage with forward-looking materials, innovative techniques and bold creative thinking, our ambition is to deliver new perspectives on Scandinavian design.
To achieve this, we handpick leading contemporary designers who are strong interpreters of our philosophy, and combine their talents with the passionate Muuto creative team. You will know our design because it has muutos, which is the Finnish word for “new perspective,” and the inspiration for our name. At Muuto, our objects are made sublime through new perspectives, enjoyed across the world, and represent the best of Scandinavian design today.
Our name Muuto comes from the Finnish word muutos, meaning new perspective. Drawing on our Scandinavian roots, we create functional, well-crafted pieces with an enduring aesthetic and an honest expression. Before we introduce a new Muuto design, we want to be sure that it adds a new perspective, building on a strong heritage but in a modern context - somehow improving or challenging what has been made before.
We search for designers who share this same mindset. Creatives with a contemporary take on tradition, who embrace the essence of Scandinavian design. Who are keen on exploring a forward-thinking approach to natural materials, comfort, craftsmanship and durability. Individuals who bring a fresh set of eyes to creating something new, as well as new ways of reimagining something old.
People tend to gravitate towards something that feels familiar yet new. We aim to create designs that are inviting and intuitively attractive. Designs should spark curiosity and interest - without imposing itself on its surroundings. Because a chair in one interior can seem soft and elegant, whereas in another interior it can look contemporary and edgy. It’s all about perspectives.
For a design to have character, it involves details that resonate with us on a deeper level, which results in an object with presence. Able to set the scene for dining and socializing. A more focused atmosphere for working. Or a sense of wellbeing for relaxing.
Everybody knows the feeling of entering a room that feels good. We hope our perspectives on Scandinavian designs will inspire you to reflect on your surroundings and how they make you feel. To create a space that feels just right.
